As a business owner, you 've probably tried all kinds of advertising ; newspapers, flyers, maybe billboards,

or even event sponsorships, or radio and TV ads.

These kinds of advertising can help you reach some potential customers, but they have their limitations.

Once your ad is in print or on the air, it's hard to make changes.

Most of the time you can't easily measure how many people see your ad or tell if they're the right people.

And even if your ad does go to the right people, it's hard to make sure you reach them at just the right moment.

AdWords addresses all of these limitations by letting you tailor your advertising to the unique needs of your business.

Anyone can set up and use AdWords. Our online instructions walk you through signing up and creating your first ads,

and if you get stuck at any point, you can always contact us for help, free of charge by phone, email, or chat.